Social Good Software

Creating amazing guest experiences through innovative software solutions for the social good community

Google Analytics

How to create a GTM account with Google

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Introduction

In this tutorial, we walk over how to create a GTM account, which gives users the ability to add and update website tags for conversion tracking, site analytics, re-marketing, and others.

Create a GTM Account Steps

Step 1: Create a google account but if you have an existing account then just sign in

Step 2: Proceed to this website : https://tagmanager.google.com 

Step 3: Click on CREATE ACCOUNT.

Step 4: You will be directed to Add a New Account form, which needs to be filled in based on the organization’s data. Once done, click Create.

Step 5: You will be sent to Google Tag Manager Terms of Service Agreement. Read the Agreement and click YES if it is acceptable.

Step 6: The Google Tag Manager Account will install and complete the process. Click OK when it finishes.

Step 7: Along with the Google Tag Manager account creation comes the Google Tag ID which needs to be set-up. Take note of this ID, and send it over to Social Good Software. 

Step 7.1: In order for Social Good Software to work on your Google Tag Manager Account, send an invite to SGS by going to Admin > User Management.

  Step 7.2: Click on Add > Add users.

Step 7.3: Add the email address for Rick–Founder of Social Good Software–and check on the Administrator and User permission checkboxes, just in case he needs to invite the rest of the SGS team.

Step 7.4: Click on Read to change the permissions. Check on Publish, Approve and Edit, then click Done. 

Step 7.4: Proceed to Set All to give more permissions and enable Publish, Approve and Edit. With this, Rick and his added team can make changes in both container level and web level.

Step 7.4: Lastly, Click on Invite. Rick receives an invitation which will give him authority to invite his team members to help configure your Google Tag Manager Account and set it up properly.

Conclusion

Hopefully, this process helps with setting up a Google Tag Manager account to give greater SEO Improvements with your business and website. Because Rick is on-board with your account, make sure to contact him and his team with any other questions.

How to Set Up Google Analytics eCommerce Tracking For Altru

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The first step to getting Google Analytics tracking set up correctly with Altru by Blackbaud is to figure that eCommerce and enhanced eCommerce are enabled in Google Analytics.

If you have not setup Google Analytics with Altru you must first complete that step before you can move into tracking cart transactions with Altru. Not sure how to do this? Get in contact with us.

Login into your Google Analytics account and make sure you are under the correct account you will be enabling eCommerce and eCommerce enhanced.

Go into the third column and select ECommerce Settings.

Then you are going to want to enable Ecommerce and Enhanced Ecommerce Reporting inside of the Ecommerce Setup Screen.

Ecommerce basic module only allow you to add items and link them with a transaction, but it does not allows you to remove items from shopping cart.

Enhanced eCommerce tracking module you can track all the customer shopping experience, including adding and removing items from shopping cart.

Select the Save option inside of Google Analytics

After you have click on saved you are set with Enhanced eCommerce but your not exactly done. Next steps are to have a custom JavaScript snippet created to run on every part of the cart to execute what items are being purchased with a price, category, name, quantity, and totals.

The JavaScript code can easily execute with the Online Template application. Here is where you can manage the JavaScript so it’s always up to date with any updates from Google.

Missing the JavaScript snippet? Reach out to us we are happy to work together with you to create one just for your organization.