The importance of data analytics in a ticket based organization cannot be overstated. Efficient data analytics can provide incredible value for your organization.
Along with delivering crucial insights that can help you supercharge your marketing campaigns, analytics can improve your knowledge of your customer base, ad campaigns, campaign performance, budget, and more.
If you want to drive traffic to your site and increase conversions and sales, it’s important to use Analytics that will allow you to generate reports on your product performance, website visitors, bounce rates, revenue generation, and more.
The main reason for analyzing data from online marketing is to identify patterns in your campaigns. But Google Analytics sheds light on only a part of the customer journey.
For campaigns that target ticket-based attractions, marketers often need to track online visitors from the moment they land on the sales page to the final ticket purchase. This is crucial in determining marketing-campaign effectiveness.
You can use Altru to set up this tracking in a few easy steps. Once you do it, you’re just a few steps away from having full visibility of your customer’s journey, from the first click to ticket purchase.
You can set up this tracking in a few easy steps using Altru. Now, you are just a few steps away from having full visibility of your customer’s journey from their first click to ticket purchase.
Google Analytics
Google Analytics is a simple tool used by ticket-based attractions. It helps you keep track of website traffic. You can use the data provided from Google Analytics to generate reports that reveal
- Which audience visits your website (demographics, location, number of views, and information about the devices used)
- What content appeals to them the most, and what they want to see more
- What is their behavior when exploring your website
Google Analytics helps you get more of the traffic you want and grow the ROI of your website and social media platforms.
Install Google Analytics before implementing ticket-sales tracking. Google Analytics must be properly installed for effective tracking to take place. If you’re unsure about your installation, consider contacting your web administrator or reaching out to our support team.
Most ticket-based attractions use external ticketing platforms that live on separate domain names. Be sure to place the same Google Analytics tag on both the main domain and the domain where the ticketing purchase happens.
Using cross-domain tracking in Google Analytics enables ticket-sellers follow up on sessions on the main site. With Google Analytics installed on multiple sites, data segmentation by domain is possible.
Google Tag Manager
Google Tag Manager is effective for setting up different forms of analytics on your ticketing attraction’s external ticketing site
It’s free and easy to set up Google Tag Manager (GTM). You should be finished in a few minutes. You just need to insert two special codes in the head and body of your website and Altru.
If you’re concerned about adding the code to your site, you should contact your web administrator or reach out to our support team. There’s a Google Tag Manager support guide to utilize in case you want to set up GTM by yourself.
Standard Analytics vs Enhanced Analytics?
Start with basic Google Analytics, then see if your organization needs more data to answer certain questions. If that’s the case, switch to enhanced eCommerce.
The enhanced version gives you an in-depth report covering every transaction. An additional tab lets you check revenue, e-commerce conversion rates, average order value, and much more.
Attributions for your marketing campaigns
Attribution is the key benefit of conducting, monitoring, and analyzing online marketing campaigns. Trends in improved web traffic can often be attributed to certain campaigns and efforts. It’s crucial for marketers at zoos, museums, and other ticket-based attractions to track their online visitors throughout the purchasing process to determine the effectiveness and ROI of specific campaigns.
Various third-party ticketing providers such as Altru by Blackbaud have tools to help you set up ticket tracking. Ticket tracking will enable you to have adequate information to explore the buyer’s journey to make better decisions on media buys.
Setting up attribution for ticket sales
For accurate results, you are sure you have carefully and correctly implemented ticket-sales tracking.
Ticket Sale’s eCommerce Tracking implementation
After installing Google Analytics and Google Tag Manager, implement your ticket tracking. Since no two sites are set up the same way, use the Tag Assistant (by Google) to ensure everything is set up correctly.
Ticket sales purchase reports
After you’ve completed a successful installation and set up the tracking tags, the Google Analytics account begins to collect data that enables attraction marketers to know and track the path followed to ticket purchases on the website.
We understand that it can be difficult to track tickets especially if you’re new to the tracking game. Statistics can be difficult to comprehend particularly if you’re not sure about the information they give. If you’re stuck you can contact us for help.
Generally, data analytics can help organizations achieve better efficiency, cut operational costs, and grow their profits. Social Good Software built its reputation on helping arts & culture organizations with professional data analytics through seamless integration with Altru.
Let’s Connect!
We understand that Altru issues can disrupt your organization’s operations. That’s why we’ve put together a professional team of experts who are always ready to solve any Altru issues that may be holding you back.
No project is too big or too small for our scalable team. We work on both short- and long-term projects. Our reliable customer support team is on standby 24/7 to answer your questions and address your concerns.
Arts and culture organizations can gain useful insights from analytics to decide what works best for their organization. Social Good Software can help you eliminate the guesswork in your analytics efforts.
Social Good Software specializes in helping arts & culture organizations integrate with Altru. We’ll not only help you set up basic analytics and enhanced eCommerce analytics with Altru and your website, but we’ll also help you process data in a way that’s meaningful to your organization.
