A contact list is only useful if it’s accurate. Old email addresses bounce, duplicate records mean people get the same message twice, and contacts who should have been excluded end up on a send they never wanted. Reviewing your list before it goes into a campaign is one of the simplest ways to protect both deliverability and your organization’s reputation.
This tutorial shows how to review your contact list in Social Good so it stays up to date before you send.
Video walkthrough
What to look for when you review a list
- Size against expectations. If you expected about 2,000 members and the list shows 6,000, the underlying query probably includes lapsed or non-member records.
- Missing or malformed emails. A handful of blanks is normal. A large share usually points to a data-entry gap at the front desk or on a web form.
- Duplicates. The same person on two constituent records will often get two copies. Fixing the records in Altru fixes every future list, not just this one. Deduper helps find them.
- Opt-outs and exclusions. Spot-check a few people you know have unsubscribed or asked not to be contacted, and confirm they aren’t on the list.
Make it a habit
A quick review before every send catches problems while they’re still small. If you send on a schedule, such as renewal reminders or post-visit emails, review the list behind each automation whenever you change the query it’s built on.
