Zoos live and die by membership, and the software behind it should make joining, renewing, and belonging effortless. Social Good Software adds modern zoo membership tools on top of Blackbaud Altru: online join and renewal, a self-service portal, and digital cards, all on the Altru record.
What membership software has to do for zoos
For zoos, membership is a year-round relationship with family members who visit dozens of times a year. The software has to handle joins and renewals online, apply member pricing everywhere, issue a card members actually keep, and hold every change on one record. When those live in separate systems, staff reconcile by hand and members slip through the cracks.
| Membership need | How Social Good Software delivers (on Altru) |
|---|---|
| Online join and renewal | On-brand flows that post straight to Altru |
| Self-service portal | Members update details and renew themselves |
| Digital membership cards | Apple and Google Wallet passes issued from Altru |
| Member pricing | Applied automatically at ticket and shop checkout |
| One record | Altru stays the system of record; no second database |
Modern membership on the Altru you already run
Social Good Software delivers membership management, a member portal, and digital cards on Altru, so a zoo gets a modern member experience without migrating off its system of record. See how we serve zoos.
Renewals are the whole game
Most membership revenue is renewals. Making renewal a one-tap, self-service action, with a card that updates itself, is the single biggest lever a zoo has, and all of it posts back to Altru.
Frequently asked questions
Does this replace Altru for membership?
No. Altru remains the system of record; Social Good Software modernizes the member-facing experience on top of it.
Can members renew themselves online?
Yes, through the self-service portal, with changes written back to Altru.
Do zoos get digital cards too?
Yes, Apple and Google Wallet passes issued and kept current from Altru.
