XTruLink

XTruLink vs Social Good Software: Which Fits Altru Organizations?

XTruLink (now part of the broader XTru platform) and Social Good Software both serve cultural attractions that run on Blackbaud Altru. Both help teams sell tickets and memberships, recognize members at the door, and reduce friction for guests. They are not the same product category in practice. This article explains what each is optimized for,

Altru How-TosCalendar BuilderCheckoutsDigital Membership CardsMembership PortalTicket Scanner

July 10, 2026

Social Good platform

See Social Good in action

Tell us a bit about your organization and we’ll take you straight to short demo walkthroughs of the software.