Rezdy is a booking and distribution platform built around reselling activities through agents and a B2B marketplace. Social Good Software runs cultural admissions and membership on Blackbaud Altru. The difference is the channel: Rezdy sells through resellers; a museum sells to its own members and donors.
A reseller channel vs a direct member relationship
Rezdy’s strength is distribution: pushing tours and activities out to online travel agents and reseller networks. A cultural nonprofit works the other way, deepening a direct relationship with members and donors over years. Rezdy is not built for membership tiers, renewals, or a donor record, because that is not the job it does.
When Rezdy is the right call
For a tour or activity operator that wants to distribute inventory through agents and a reseller marketplace, Rezdy is a capable, purpose-built channel platform.
A direct relationship, on Altru
Social Good Software runs admission, membership, and donations directly on Altru, so every sale strengthens your own constituent record rather than a reseller’s.
| Rezdy | Social Good Software | |
|---|---|---|
| Built for | B2B activity distribution | Cultural admissions on Altru |
| Primary channel | Resellers and agents | Your own site and gate |
| Membership and renewals | Not a focus | Full lifecycle |
| Donor record | Not included | Native via Altru |
| System of record | Its own | Altru (we extend it) |
You sell direct, not through resellers, if…
A distribution platform optimizes the channel; a cultural nonprofit needs the direct relationship.
Frequently asked questions
Is Social Good Software a Rezdy alternative?
For a cultural nonprofit on Altru selling direct, yes. For distributing activities through resellers, Rezdy is purpose-built.
Does it handle membership and donors?
Yes, both, native to the Altru record.
Do we have to leave Altru?
No. Altru remains the system of record; we extend it.
