Peek Pro vs Social Good Software: Tour Operators, or Cultural Nonprofits? - Social Good Software - Increase Ticket Sales & Memberships with Altru
← Back to Blog

Peek Pro vs Social Good Software: Tour Operators, or Cultural Nonprofits?

July 13, 2026

Peek Pro is booking software for tour guides and rental companies. Social Good Software runs cultural membership and admissions on Blackbaud Altru. Both take reservations; only one is built for a nonprofit’s members and donors.

Tours and rentals vs cultural nonprofits

Peek Pro is strong for activity operators: tours, rentals, timeslots, and add-ons. What it does not carry is nonprofit infrastructure, tax-deductible giving, membership cards, and a donor record. For a museum or zoo, those are central to how the organization runs and how it raises money.

Members, cards, and giving on Altru

Social Good Software runs admission, membership with digital cards, and donations on Altru, so a booking is tied to a member and a donor, not just a reservation.

Peek ProSocial Good Software
Built forTours, rentals, activitiesCultural nonprofits on Altru
Tax-deductible givingNot modeledYes, via Altru
Membership cardsNot a focusApple and Google Wallet
Donor recordNot includedNative via Altru
System of recordIts ownAltru (we extend it)

When Peek Pro is the right call

For a tour operator, rental company, or activity business focused on bookings and add-ons, Peek Pro is a capable, purpose-built platform.

You are a cultural nonprofit, not a tour operator, if…

check_circlePart of what you sell is tax-deductible.
check_circleMembers carry digital membership cards.
check_circleYou keep a donor record and giving history.
check_circleRenewals and member benefits matter.

A booking tool sells the reservation; a cultural nonprofit needs the member and the gift behind it.

Visitors arriving at a botanical garden
A reservation is not a membership or a gift.

Frequently asked questions

Is Social Good Software a Peek Pro alternative?

For a cultural nonprofit on Altru, yes. For tour and rental operators, Peek Pro is purpose-built.

Does it handle tax-deductible giving and membership cards?

Yes, both, on the Altru record.

Do we have to leave Altru?

No. Altru remains the system of record; we extend it.

Continue reading

How to Track Instructor Activity for Scheduled Programs in Altru

How to Track Instructor Activity for Scheduled Programs in Altru

“How many classes did Maria teach last spring, and which ones?” It sounds like a question Altru should answer in ten seconds. In practice, many education departments end up digging through calendars, email threads, and a payroll spreadsheet to piece it together, because the instructor was never recorded anywhere a query could find. Altru is

How to Turn a Group Sales Overpayment Into a Donation in Altru

How to Turn a Group Sales Overpayment Into a Donation in Altru

A school books a field trip for 60 students, sends a check for the full quote, and then 48 kids show up. The teacher says, “Keep the difference, it’s a gift.” Now you have a group sales order that is overpaid, money that is really a donation, and a deposit that has to balance. The

Can a Spouse Be a Fundraiser in Altru? Solicitor Credit for Couples

Can a Spouse Be a Fundraiser in Altru? Solicitor Credit for Couples

It happens more often than you’d expect. A board member and her husband both care about your capital campaign. She asks a friend for a gift, but it was really his introduction and his follow-up phone call that closed it. Development wants him credited as the fundraiser on that gift. Then someone at the desk

Social Good platform

See it in action

Get started with Social Good

Book a demo to see Social Good Software in action for Altru.

Book a Demo
Social Good platform

See Social Good in action

Tell us a bit about your organization and we’ll take you straight to short demo walkthroughs of the software.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.