PatronManager is a Salesforce-based ticketing, CRM, and fundraising platform for arts and cultural organizations. Social Good Software modernizes the guest experience on Blackbaud Altru. The real decision is about your system of record: standardize on Salesforce, or keep Altru and modernize on top of it.
Adopting Salesforce vs staying on Altru
PatronManager is a capable, well-regarded platform, and for an organization that wants to standardize on Salesforce as its system of record, building ticketing and fundraising on that foundation is a coherent strategy. For an Altru organization, though, adopting PatronManager means moving your CRM to Salesforce: a full data migration, new administration, and retraining. Social Good Software takes the opposite approach, keeping Altru as your system of record and adding a modern web and mobile guest experience on top.
When PatronManager is the right call
For an arts or cultural organization that wants to standardize on Salesforce, values its ecosystem, and is ready to run its CRM there, PatronManager is a strong, purpose-built option for that platform.
| Decision factor | PatronManager | Social Good Software |
|---|---|---|
| Foundation | Salesforce | Blackbaud Altru |
| Adoption | Move your CRM to Salesforce | Configuration on your existing Altru |
| System of record | Salesforce | Altru (unchanged) |
| Migration required | Yes, off Altru | No |
| Best for | Orgs standardizing on Salesforce | Altru orgs modernizing the guest experience |
Modernize on Altru, no CRM migration
Social Good Software adds a modern ticketing and admission experience, digital membership cards, a member portal, and checkout on the Altru you already run, so you gain a current guest experience without moving your constituent data to a new CRM.
Staying on Altru makes sense if…
If those hold, modernizing on Altru beats a full move to a Salesforce-based platform.
Frequently asked questions
Is Social Good Software a PatronManager alternative?
They differ at the foundation. PatronManager puts your system of record on Salesforce; Social Good Software modernizes the guest experience on the Altru you already run, with no CRM migration.
Do we have to move to Salesforce?
No. Altru remains your system of record; we add a modern front end on top.
When would PatronManager fit better?
For an organization that wants to standardize on Salesforce and run its CRM there.
