Kindful, now part of Bloomerang, is a friendly donor CRM with online giving and a wide set of integrations. Social Good Software runs giving on Blackbaud Altru, alongside membership and admissions. The difference is architecture: a standalone CRM you integrate to, or giving that already lives on the Altru record.
A CRM plus integrations vs a native Altru layer
Kindful is approachable and connects to many tools, which is part of its appeal. For an Altru organization, though, it is a separate donor database that has to be integrated and reconciled, and it is not built around cultural admissions or the membership lifecycle. Social Good Software puts giving directly on Altru, so a gift is tied to the same record as the donor’s membership and visits, with no integration chain to maintain.
When Kindful is the right call
For a nonprofit that wants a friendly, integration-rich donor CRM and is choosing its system of record, Kindful (through Bloomerang) is a capable, approachable option.
Giving that joins the Altru record
Social Good Software ties donations to the Altru constituent record alongside membership and admission, so giving, renewals, and visits describe one donor rather than several synced systems.
| Kindful | Social Good Software | |
|---|---|---|
| Model | Standalone donor CRM + integrations | Giving native to Altru |
| System of record | Its own | Altru (we extend it) |
| Tied to membership and visits | Via integration | Same Altru record |
| Integrations to maintain | Several | None; native to Altru |
| Best for | Orgs choosing a friendly CRM | Orgs already on Altru |
Native beats an integration chain if…
Integrations are useful, but native-to-Altru removes the seams entirely.
Frequently asked questions
Is Social Good Software a Kindful alternative?
For an Altru organization that wants giving unified with membership and admissions, yes. For a friendly standalone donor CRM, Kindful through Bloomerang is a capable option.
Where do gifts land?
On the Altru constituent record, next to membership and visits, with no integration to reconcile.
Do we have to leave Altru?
No. Altru remains the system of record; we extend it.
