Keela is an all-in-one nonprofit CRM with fundraising and donor management built in. Social Good Software runs giving on Blackbaud Altru, alongside membership and admissions. The question for an Altru organization is not which CRM is better; it is whether you should run a second one at all.
A second CRM vs extending the one you have
Keela is a capable donor CRM for organizations choosing their system of record. If you already run Altru, though, adopting Keela means either replacing your system of record or maintaining two donor databases that have to stay in sync. Social Good Software takes the other path: it extends Altru, so giving, membership, and admissions all live on the record you already trust.
| Decision factor | Keela | Social Good Software |
|---|---|---|
| Model | Standalone nonprofit CRM | Extends Altru, not a new CRM |
| System of record | Its own | Altru (unchanged) |
| Tied to membership and visits | Separate | Same Altru record |
| Second database to sync | Yes, if you keep Altru | No |
| Best for | Orgs choosing a CRM | Orgs already on Altru |
When Keela is the right call
For a nonprofit that is selecting a donor CRM and is not committed to Altru, Keela is a well-regarded, approachable all-in-one option, especially for teams that want fundraising and donor management in one place.
Giving on the Altru record you already run
Social Good Software ties donations to the Altru constituent record alongside membership and admission, so you deepen one record rather than reconciling a second CRM.
Two CRMs is a tax, not a feature
Every additional donor database is another place records diverge, another sync to monitor, and another export at year end. If Altru is already your system of record, extending it beats standing up a parallel CRM alongside it.
Frequently asked questions
Is Social Good Software a Keela alternative?
For an Altru organization, the better framing is that we extend Altru rather than replace it, so you do not need a second CRM. If you are choosing a CRM and are not on Altru, Keela is a capable option.
Do we have to switch CRMs?
No. Altru stays your system of record; giving and membership run on top of it.
Where do gifts land?
On the Altru constituent record, next to membership and visit history.
