Every aquarium needs giving to be easy to make and easy to track. Social Good Software adds modern donation and fundraising tools on top of Blackbaud Altru, so conservation and rescue program support flow into the same constituent record as your members and visitors, with no separate donor database to reconcile.
What aquariums need from donation software
For aquariums, giving is tied to everything else, from conservation and rescue program support to the members and visitors who fund the mission. Standalone donation tools capture the gift but strand it away from the member and visit history, leaving staff to export and match. Donation software for a aquarium should put the gift on the same record as the donor’s membership and admissions.
Giving on the Altru record
Social Good Software adds donation asks and giving to your on-brand checkout, tied to the Altru constituent record. A ticket buyer or member can give in the same flow, and it all lands in Altru. Explore how we serve aquariums.
| Donation need | How Social Good Software delivers (on Altru) |
|---|---|
| Donation asks at checkout | Add giving to ticket and membership flows |
| Tied to the constituent record | Gifts land on the same Altru record as visits and membership |
| Receipting and soft credits | Handled through Altru |
| Recurring and one-time | Both supported and posted to Altru |
| One relationship | No separate donor database to reconcile |
You want Altru-native giving if…
A donation tool captures the gift; a aquarium needs it on the Altru record.
Frequently asked questions
Does this replace Altru for fundraising?
No. Altru stays the system of record; giving posts directly to it.
Where do aquarium donations land?
On the Altru constituent record, next to membership and visit history.
Can we ask for gifts at ticket checkout?
Yes, donation asks can be added to ticket and membership flows.
